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                "Keep Your Goals To Yourself"

Why you should listen?

   Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

   In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

What others say?

“Derek Sivers is changing the way music is bought and sold. A musicians' savior. One of the last music-business folk heroes.” — Esquire

Comment

I agree with Derek Sivers about his argument that keeping your goals to yourself makes you more likely to achieve them. Sivers uses logos by explaining the experiment in which 163 participants were tested to see how long and how hard they would work towards their goals if they announced them vs if they didn't. The results proved his point, those who announced their goals on average working 12 minutes less than those who did. Although sometimes telling people your goals does help motivate you, Derek Sivers explains that this is caused by telling people them in a way that gives you no satisfaction, not allowing your mind to believe that your goal has already been achieved.

                             

                                                 Keep your goals to yourself